Nov
4
How do you get voters out to cast a ballot?
November 4, 2008
With record low numbers in Canada last month showing just 59% of eligible voters actually getting out to the polls, there are two thoughts about how to turn these numbers around.
One tactic I’ve heard is to emulate Australia’s punitive approach — vote or get fined. It certainly gets people out to the polls, a full 95% mark their ballot.
In the States, we see a far different approach. Rather than legislation, companies step up and offer freebies to those who cast a ballot. Provide proof that you voted and you could qualify for free coffee at Starbucks, an icecream at Ben & Jerry’s, or a donut at Krispy Kreme. Seeing that some Americans stand in line for anywhere from an hour — to three or five — they certainly deserve some sort of reward for their perseverance.
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