May
30
Themepark bans PDAs
May 30, 2008
For a one week period, an amusement park in the UK, Alton Towers Resort, has experimented with a no PDA policy. The experiment could become a permanent policy if things go well, becoming part of a social movement designed to draw lines of proper gadget usage in public places such as movie theatres, convention meetings and restaurants.
They actually had a squad of “PDA police” roaming the park. If any dastardly adults are caught with a qualifying device, they will be directed to a PDA Drop Off Zone where they can leave their device for the day. The web site does not mention what reproductions adults will face if they refuse to turn-over their phone.
Russell Barnes, Divisional Director for the Alton Towers Resort explains; “What we have here is the ultimate short break location where every member of the family can unwind and have fun. We feel it’s so important for parents and kids to focus on nothing more than having the best possible time, we are prepared to take drastic action to ensure that parents really leave their work behind!”
Of course, many people in this day and age will use a device as such to take pictures of their vacation and remain in contact with other family members or friends if they go separate ways for a time period while at the park — as family members have different interests and age will dictate that some family members are not permitted on certain attractions.
It is an interesting concept, and does create/support a perception that Alton Towers is certainly about putting family first.
Tags: Advertising Stuff, Brand Experience Stuff, Experience Design Stuff, Marketing Stuff
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