Lee Dunbar

Apr

28

Monday Round-Up

April 28, 2008

Disney has announced the winner of its Chief Magical Officer competition. Congratulations to Justin Muchoney who took the prize. And of course, if you, like thousands of others, applied for this position and are still interested in working at the Most Magical Place on Earth, (or any other Disney property for that matter), you can head over to the competition’s sponsor, Careerbuilder, to view open Disney positions.

A piece of our cultural lexicon holds on — the New York Times profiles what is thought to be the last pinball machine manufacturer. They are able to stay open as their market shifts from the arcade and pub to the rec room.

The University of Texas has discovered a new source of bio-fuel. To me, for a whole host of environmental, social and political reasons, it is clear that we do need to find new sources of energy — clean energy. And I don’t think that there is one answer or one technology that will satisfy our needs. It will take a combination of technologies and behavioural changes.

Spam is turning 30! Happy Anniversary! While I detest spam — as both a consumer and marketer, I also appreciate legitimate use of email marketing tools. Opt-in newsletters, service reminders, news updates and subscription notices are all useful communication between organizations and subscribers. Always try to offer value in your communications.

Disney invests money in public transportation to help get its 62,000 employees to its Walt Disney World parks and resort properties. As the country’s largest single location employer, its important to guarantee that service to the parks will not be reduced due to budget cuts.

Here is a story about a woman who was falsely accused by the RIAA of music piracy. She is now taking the RIAA to task for their questionable investigative procedures. Good luck Tanya!

Speaking of the RIAA, since the success of Radiohead and Nine Inch Nails releasing their music online for free, there is a hint in the air that Metalica may follow suit (pun in tended).

Tags: Brand Experience Stuff, Business Stuff, Community Stuff, Customer Service Stuff, Marketing Stuff, Neat Stuff, Technology Stuff

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