Lee Dunbar

Apr

30

“Women don’t buy brands. They join them.”

Faith Popcorn & Lys Marigold
EVEolution

I love this quote. It really wraps things up in a nice, neat package. However, I would argue that in many respects this is not exclusive to women. You could say the same about both sexes.

The iMac, iPod, iBook, iPhone. Apple has built a loyal, fervent customer base. It isn’t just because the Apple products are well designed, it’s about what owning an Apple product says about you.

People buy into experiences. To lifestyles. To a brand that they can identify with.

Tags: Brand Experience Stuff, Design Stuff, Experience Design Stuff, Marketing Stuff, Retail Stuff, Web Stuff

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