Feb
27
The Return of the Shamrock
February 27, 2008
Due to public interest via online communities, blogs and web sites, McDonald’s Canada has announced the return of the popular Shamrock Shake.
“We are so excited to re-introduce a product that so many of our customers love,”says Laurie Laykish, Senior Vice President, Menu and Strategy, at McDonald’s Canada. “We knew the shake had maintained a nostalgic connection with customers – we just couldn’t believe how many of them had taken the discussion to a whole new level online.”
Once again, online social tools have enabled consumers to voice their opinions and gain enough critical mass that a company has listened. Online tools are a marketer’s dream – whether people are praising or complaining – valuable information can be collected and strategies can be developed based on what the public wants or how they perceive your product.
One could suggest negative press and consumer reaction has helped McDonald’s improve their product by pressuring them to eliminate trans fats.
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