Feb
14
LifeLock – Talk About a Bold Message
February 14, 2008
I just saw a commercial about LifeLock’s identity theft protection for the first time. In the commercial, (similar to the one I’ve posted below), LifeLock CEO, Todd Davis, reveals his own social security number – by handing out flyers and applying it on the side of a large truck no-less.
The impact of the commercial is fantastic. Using this type of theatre, Davis establishes confidence in his product by broadcasting his SSN to tens of millions of people. THAT is selling your USP!
The only approach that I think can beat this, is when Med-Eng President, Richard L’abbé would effectively blow himself up to demonstrate the effectiveness of their protective suits.
Here is a commercial similar to the one I saw:
Tags: Advertising Stuff, Brand Experience Stuff, Marketing Stuff
Comments
Search
Categories
- Brand Experience Stuff
- Business Stuff
- Community Stuff
- Customer Service Stuff
- Design Stuff
- Experience Design Stuff
- Funny Stuff
- Just Stuff
- Marketing Stuff
- Neat Stuff
- Retail Stuff
- Search Engine Stuff
- Sports Stuff
- Technology Stuff
- Web Stuff