Mar
22
Shoppers Drug Mart Selling Life Experiences
March 22, 2007
So I’m wandering around the local Shoppers Drug Mart killing time while waiting for a prescription for my young son. In our travels through the aisles, we came across a section of shelving merchandised with a bunch of hanging tabbed cards.
What is this? I look through the cards to discover that they are gift certificates of sorts. Branded as Life Experiences, trips and services may be purchased and then redeemed by the recipient. Available in four categories (family fun, romance, adventure and pamper), products sold through this program include a trip to a reptile zoo, maid service for a day, white water rafting and a romantic getaway at a number of hotels and resorts.
What is truly unique about this product/service offered by Shoppers isn’t the experience being bought – but the method of the buying experience itself. Shoppers has added a unique product category to their mix and has developed a new channel for local destinations and business to market themselves and sell their wares.
Tags: Brand Experience Stuff, Business Stuff, Marketing Stuff, Retail Stuff
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