Feb
19
Will it Blend?
February 19, 2007
Came across a great use of video that has generated a great deal of publicity for a common household product – a blender.
Blendtec, a manufacturer of commercial and home blenders has developed a web site called Will it Blend to accompany its main Blendtec web site.
The web site features a number of videos reminiscent of David Letterman’s ’throwing things off a building’ shtick. Guests to the web site are asked to suggest an item to be blended. Categorized into two sections, ‘don’t try this at home’ and ‘try this at home’, the videos include an iPod, toy cars, hockey pucks and Barbie dolls being blending into a million bits.
This company has found a fun and unique way to demonstrate the USP for the product – its durability and power.
There is an adage that if you can take the product out of a commercial and you don’t miss it, it probably isn’t a very good commercial. While this campaign is fun and most certainly viral, it does a great job to showcase the product itself. Too many brands come up with extremely creative ideas that may be viral and gain a lot of exposure because of the content, but they fail to showcase the brand and persuade anyone of its usefulness.
Tags: Funny Stuff, Marketing Stuff, Neat Stuff
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